xuber | Experiences
page-template,page-template-full_width,page-template-full_width-php,page,page-id-140,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive




Position: Senior UX Designer (Symplicit consultant)    Industry: Digital



  • Conducted research, user interviews and surveys with bankers
  • Synthesised and created sharebacks on test results
  • Created low to high fidelity wireframes and prototypes to engage in continuous iterations (using Sketch and InVision)
  • Developed simple and innovative UX, and design enjoyable UI
  • Highly collaborative in cross functional teams and 20 UX designers to ensure holistic and consistent designs are developed
  • Led and negotiated priorities with the team and stakeholders in an agile environment (waterfall)
  • Made sure designs meet accessibility standards, brand and UX best practices



  • Improved bankers’ experience by reducing time spent on system, resulting in a savings of $1.5 million
  • Designed a one-stop lending application that reduced 26 systems to 18 systems in 3 months



Position: Senior UX Designer    Industry: Digital



  • Run workshops and design sprints with various teams to establish ideation
  • Conducted research, online testings and surveys, and in-person interviews with platform users
  • Synthesised learnings and led a fortnight showcase with team and stakeholders
  • Created low to high fidelity wireframes and prototypes to engage in continuous iterations based on results
  • Designed end-to-end UX and UI for all projects
  • Contributed to the development of product roadmaps and deliverables in regular stand-ups, retros, sprints in an agile environment (lean)
  • Led and negotiated priorities with the team and stakeholders
  • Made sure designs meet accessibility standards, brand and UX best practices



  • Improved usability and user engagement, resulting in reduced consumer refund rate
  • Redesigned contest workflow, onboarding tools and a ‘multi-award-winner’ feature
2009 - 2014


Position: Senior UX Designer      Industry: Online services



  • Part of the Product team and within the UI/UX team, my role was to conceptualise and design detailed UI design for mobile, tablet and web.
  • My design process involved creating and maintaining guidelines of visual assets and application brand, ideation and research, creation of personas and user journeys, wireframing, prototyping of conceptual designs and AB testings. This is to ensure UI/UX best practices and trends are up to date.
  • User experiences and application flows were usually collaborated with project stakeholders, product managers, designers, developers, BAs and QA testers to define, design and deliver products.
  • Contributed to the development of product roadmaps and deliverables in fortnight sprints in an agile environment.



  • Motoring iPad app
  • Motoring native and dynamic app
  • Responsive layouts for desktop, tablet and mobile
  • carsales.com.au & other vertical website designs
  • Campaign designs for ad blocks and microsites


Position: Owner     Industry: Online fashion site



  • Setup 3rd online business venture in buy & sell fashion line
  • Designed website
  • Organised photo shoot events and promotional events
  • Liaised with sellers to sell on xuber
2008 - 2009


Position: Web Designer     Industry: Online marketing



  • Designed concepts through to final artwork
  • Learnt basic CSS in building email templates
  • Designed websites, microsites and email templates



  • Website: Big Brother Big Sister, Down Syndrome Victoria
  • Website: Dennis Family Homes, Lakeside St Clair
  • Newsletter: Brand Junction, HP, IBM Lotus Foundation
  • Microsite: HP, IBM Lotus Foundation, Citrix Xen Master, Cellnet
  • switched-on group website & Runway app design extensions
2007 - 2008


Position: Administrator     Industry: Church ministry



  • Organised public events for 800 people each time
  • Pioneered new groups from existing groups
  • Mentored new and existing leaders on personal, relational, life skills & communication skills
  • Designed newsletters, websites, video promos
2005 - 2007


Position: Multimedia Designer     Industry: Software Development



  • Conducted creative meetings with internal & external team
  • Designed user interface and prepared storyboards
  • Planned information architecture
  • Created client presentation materials



  • ANZ customer and internal system
  • cvMail & MIA website
  • MotorOne website, online loan application and finance manager system
  • Nissan portal and finance manager system
  • Peugeot portal and finance manager system
  • Porsche Financial Services portal and finance manager system
2003 - 2005



Position: Studio Administrator     Industry: Graphic Design



  • Supported Director in email correspondence, diary management
  • Monitored timesheets & managed projects
  • Performed budget and sales management
  • Prepared meeting agenda & minutes; reporting, invoices
  • Customer services



  • LibraGirl, MCG, Commonwealth Games and many more


Position: Account Manager     Industry: Digital Marketing



  • Developed sales and design proposals
  • Developed corporate strategy, Financial structure and business direction
  • Managed operational cost, revenue, margin, profitability & growth
  • Formulated marketing strategies and media recommendation
  • Assigned and coordinated staff resources for projects
  • Reports – time & budget, invoices, action lists, test plans
  • Promoted loyalty & incentive programs
  • QA testing and quality review
  • Explored business opportunities with existing & new customers



  • Citibank Malaysia Financial Portal – portal design
  • Citibank Offline Demo – for press conference & kiosk purposes
  • CitiGold – website design NexusEdge – website design
  • Celcom – telecommunication website design
2001 - 2003


Position: Multimedia Director     Industry: Online Business



  • Concept & design – E-Learning and Computer Based Training CD-Roms
  • Trained and managed a team in multimedia development
  • Website design, Flash animation, interface designs, programming
  • Illustrations, print, brochures, business cards & newsletters
  • Multimedia presentations for launches and exhibitions
  • 2D and 3D simulations, animation sequences and teasers