xuber | All categories
52
portfolio_page-template-default,single,single-portfolio_page,postid-52,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive
Category
Hack days, Website
About This Project
Problem

Currently our categories page is too long, it is hard for users to find the category which they are looking for. Some impatient customers just leave the site without going through the list.

 

Hypothesis

By adding a search box in the categories page, it simplifies the search process, thus it will increase the conversion rate. Also we want to track users’ search keywords in our system, so we can understand better what our customers are looking for.

 

Approach
  • Add the search box in the header of the page
  • When typing the search keyword, only show the related categories
  • Only match the category’s title on the page to start with
  • Track users’ search keywords
  • Run this change under an A/B test experiment compared to the current categories page